Loyal customers are the most engaged customers and the customers that are contributing incremental revenue to your bottom line. But what if you could take it a step further? How much more valuable would that loyal customer be if you could incentivize them to visit your restaurant more frequently and at times they may not usually visit?
Thankfully, the power of data, coupled with automated campaigns, makes this a snap. In this article, we’ll share how restaurants can use data to get more customers during slow hours to increase revenue and ROI.
Before getting into the details of how you can get your customers to visit your locations at different times, it’s essential to understand what data can tell you about your customers. It’s easy to assume you know what your customers want, who they are, what motivates them, or even when they visit. However, with the help of data, you don’t have to assume. You can have this information at your fingertips. Then, you can use this information to make better business and marketing decisions.
Customer data can tell you the following:
- Real-time behavioral patterns. Your restaurant operates in real-time, and so should your data. Data will tell you exactly when your customers are visiting, how much they are spending, their lifetime value, how often they visit your restaurant, and even what items they are ordering. Skayle’s automated campaigns provide restaurants with customer data on over 20 customer attributes because data is power.
- Identify your VIPs. With the help of data, you can quickly identify your best customers who come in and spend the most.
- Customer satisfaction levels. With the help of NPS (Net Promoter Score), you can measure your customer satisfaction levels and collect specific feedback. Then, you can address any concerns personally and privately with the customer keeping anything negative off sites like Yelp, Google, and Zomato.
Data provides you with insights that can eliminate guesswork, make it possible to create positive customer journeys, and help you make wiser marketing decisions.
How can you use this data to get loyal customers back into your store at slower times? Here is an example –
If you are a café, one popular draw for your customers is free Wi-Fi. Instead of just offering free Wi-Fi, you can use this pull to connect with active customers in a more meaningful way. You can use your café’s free Wi-Fi as a way to collect necessary customer data through a loyalty program sign-up. You can also offer active Wi-Fi users an exclusive coupon code to return to the store later that day or any other day to redeem a discounted drink.
This smart approach boosts participation in the loyalty program, helps you collect more customer data, and time shifts your customers for incremental purchasing opportunities.
Another strategy that you can adopt is to track customer behaviors, including visiting patterns. Once you have identified slower periods, you can create your own “happy hour” type promotions. In other words, you can target your weekend guests to visit during the week, you can target morning visitors to visit during the afternoon, and you can create promotions that generate more foot traffic during your slow times.
Skayle’s AI-powered automated customer engagement platform captures robust data, uses it to retain customers, and drives incremental revenue in real-time. It’s the modern way to get to know your customers and grow your revenue at the same time.